Take your sales and marketing emails to the next level

Email’s a great marketing tool, right? Cheap and easy to do. But here’s the thing: Only about 20% of sales emails are opened and only 3% of those get clicks. And that’s why your email copywriting has to be better! It has to get people to open and to click. Even if you think you’re getting okay results, take this class and discover how you can make small changes for big impacts.
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What you'll learn...

This class is for marketers, salespeople, small business owners, freelancers, and junior copywriters—I made this class for you. I worked as a freelance copywriter for 20 years. I wrote lots of marketing emails! And I teach you almost everything I learned in this one class with 19 specific ways to improve, and lots of examples to show you how these tips work. After taking this class, you’ll write emails that:

  • Get people’s attention

  • Speak to their needs

  • Are eagerly anticipated

  • Improve your deliverability

  • Increase your open and click-through rates

  • Make you an email marketing rockstar

Intermediate Email Copywriting

Here's what this in-depth course covers...

  • 1

    Introduction

  • 2

    Lesson 1: Why This Matters

    • Lesson 1 Why This Matters

  • 3

    Lesson 2: Start Strong

    • Lesson 2 Introduction

    • Focus on the From Name

    • Select a Savvy Subject Line

    • Pick Some Preview Text

  • 4

    Lesson 3: Write Something Worth Reading

    • Lesson 3 Introduction

    • Strive for Above Average Content

    • Start With Your Customer

    • Use You

    • Write to One Person

    • Be Helpful

  • 5

    Lesson 4: Engage Your Audience

    • Lesson 4 Introduction

    • Be Real

    • Use Emotion

    • Show Empathy

    • Create a Mental Image

  • 6

    Lesson 5: Get to the Point

    • Lesson 5 Introduction

    • Be Specific

    • Tighten Your Text

  • 7

    Lesson 6: Keep Their Attention

    • Lesson 6 Introduction

    • Use Bulleted or Numbered Lists

    • Keep People Reading

    • Ask Questions

  • 8

    Lesson 7: Finish Strong!

    • Lesson 7 Introduction

    • Get Them to Act

    • Deliver on Your Promise

    • Two Real-Life Examples to Review

  • 9

    The Wrapup

    • Wrapup

Meet your instructor

Why Sharon is the one you want to learn from

Instructor, BetterFasterWriter.com

Sharon Ernst

Sharon spent 20 years working as a freelance copywriter before starting BetterFasterWriter.com to help people be better, faster writers at work. She takes her two decades of experience in writing persuasive copy (as quickly as possible) and applies those techniques to everyday business and marketing writing, so her students learn to not only write better and faster, but more persuasively too. The result? Her students transform their writing at work from a chore to a cinch as they make their writing their superpower!

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