Intermediate Email Copywriting

Here's what this in-depth course covers...

  • 1

    Introduction

  • 2

    Lesson 1: Why This Matters

    • Lesson 1 Why This Matters

  • 3

    Lesson 2: Start Strong

    • Lesson 2 Introduction

    • Focus on the From Name

    • Select a Savvy Subject Line

    • Pick Some Preview Text

  • 4

    Lesson 3: Write Something Worth Reading

    • Lesson 3 Introduction

    • Strive for Above Average Content

    • Start With Your Customer

    • Use You

    • Write to One Person

    • Be Helpful

  • 5

    Lesson 4: Engage Your Audience

    • Lesson 4 Introduction

    • Be Real

    • Use Emotion

    • Show Empathy

    • Create a Mental Image

  • 6

    Lesson 5: Get to the Point

    • Lesson 5 Introduction

    • Be Specific

    • Tighten Your Text

  • 7

    Lesson 6: Keep Their Attention

    • Lesson 6 Introduction

    • Use Bulleted or Numbered Lists

    • Keep People Reading

    • Ask Questions

  • 8

    Lesson 7: Finish Strong!

    • Lesson 7 Introduction

    • Get Them to Act

    • Deliver on Your Promise

    • Two Real-Life Examples to Review

  • 9

    The Wrapup

    • Wrapup